5 Cent

Using small change to drive big change.

5 Cent

It’s in an entrepreneur’s nature to turn an opportunity into something that makes a big difference.

Building on a three-year campaign to encourage Australians to donate their five-cent coins to social entrepreneur projects in needy communities around the work, a revamped campaign including, pitch development and online fundraising activity was launched across selected sites around Australia.

The campaign aimed to highlight the power of our least valued unit of currency. 115 five cent coins is all it takes to make a huge difference to a life. That is is just a handful of coins to give someone access to quality education, health care, a good home or a better income.

My role during the campaign was to brainstorm pitch ideas, develop proposal documentation, provide website wireframes for development and creative content.