5 Cent

Using small change to drive big change.

5 Cent

It’s in an entrepreneur’s nature to turn an opportunity into something that makes a big difference.

The 5Cent campaign aimed to highlight the power of our least valued unit of currency.

115 five cent coins is all it takes to make a huge difference to a life.

That is a handful of coins to give someone access to quality education, health care, a good home or a better income.

HIGHLY VISUAL INFOGRAPHICS AND IMAGES HELP TO TELL THE STORY.

Changing things one piece at a time.

Building on a three-year campaign to encourage Australians to donate their five-cent coins to social entrepreneur projects in needy communities around the work, a revamped campaign including, pitch development and online fundraising activity was launched across selected sites around Australia.

PITCH DOCUMENTS AIMED TO MAINTAIN FOCUS ON ONE KEY ELEMENT PER SLIDE.

Creating the right conditions for change.

A defining marker of success for 5Cent would be its ability to help transfer knowledge, motivation, and next step actions.

I did a lot of prototyping to identify the paradigm that made the most sense for all three and would deliver the right levels of clarity for buy-in and fundraising across pitch ideas, develop proposal documentation, website development and creative content.

In an attempt to infuse the experience with a bit of fun and remind people that they were working for a great cause, we made communications visual to prompt a positive emotive response.

Changing for good.

This campaign exceeded previous years fundraising, with over $275,000 raised.

The ygap CEO saw this as vital to the success of the campaign, because it effectively engaged existing ygap supporters who further promoted the campaign to others.


Sam integrates the best of artistry, business, and tech to give a one of a kind service.

– Elliot Costello - YGAP


Expertise: Design, Creative ·
Year: 2015
Deliverables: Marketing Site, Pitch Documents, Design System.