Clutter App

Designed to get people sharing.

Clutter App

In 2014, whilst attending the inaugural Fitzroy Academy four-week intensive incubator I had an epiphany: technological innovation had overhauled nearly every consumer experience except two — waste and e-commerce. There was so much more that consumer data could be doing to inform and empower this experience, but its infrastructure remained relatively untouched.

STYLE PROMPTS AND POP QUIZZES AS PART OF THE UI TO GATHER INSIGHTS.

Deeper learning. Better results.

The aim with Clutter an AI-powered swapping platform for unwanted goods was to work directly with consumers to deliver personalized, predictive recommendations.

This presents people with everything they want to claim (and nothing that they don’t) before they even realize it themselves, plus the ability to make swaps directly from the app.

A OUTLINE OF THE APP PROCESS TO CREATE GREATER RETENTION USING THE ‘HOOK BEHAVIORAL MODEL’.

Value at every turn.

The app was part of a strategy to keep a loyal and engaged membership base.

I leaned on Nir Eyal's Hook Model while designing prototypes to ensure the product would be sticky and provide more value to members each time they used it. Then, we recruited a few enthusiastic subjects to test prototypes in real-time.

HOME + SEARCH + PROFILE PAGES.

From vision to execution.

With over $600 billion on the table for global e-commerce and very few people trying to shake up the space in promising ways, Clutter was well-positioned to be the go-to swap-commerce destination.

Their steadfast focus on meeting the demands of everybody's unique style needs and wants—combined with the ability to claim their finds directly in the app — aimed to give people little reason to go anywhere else.

This concept and prototype resonated with mentors, advisors and judging panel upon final presentation at the end of the program.