Enginehouse

The local’s local space to work.

Enginehouse

Coming from a background of small business, owners El, Rod and Ryan have always enjoyed being hands on, servicing others and creating amazing spaces.

When they found a by-gone symbol of industry, enterprise and innovation in the the heritage listed 'Windsor Cable Tram Engine House' it was the perfect space to transform into a a co-working space filled with possibilities for creatives, entrepreneurs, and innovators.

STILLS FROM THE RESEARCH AND MARKETING VIDEO CREATED FOR LAUNCH.

It’s co-working — minus the fluff.

To get at the heart of what makes a decent co-working space (and why a good one is hard to find), I conducted video interviews with key stakeholder groups of business owners, entrepreneurs, and freelancers to showcase their story to the team.

From this exercise, we learned that people weren’t disappointed by core functionality as much as they were by the greater whole — specifically, a limited capacity to support small business, personal development, and collaboration.

Bringing together the old and the new.

During the launch phase with no existing business and needing customers. They came to me with some basic visual elements (colour, text and logo). I subsequently provided a visual mock-ups to gain feedback before creating a custom built website on the Square Space content platform.

HOME PAGE + CONTACT PAGE

Set up for future success.

As a result Enginehouse was able to secure membership commitments to a point where they were at full capacity by the time they opened.

Since launching in early 2017, Enginehouse has expanded to a second location and been featured in such notable publications as The Australian Financial Review & The Age, and I’m excited to witness its continued success.


We got so much value out of this, with the launch of a great marketing website.

– Rod Janover - Enginehouse