Hop, Skip & Jump

Making to Mongolia.

Hop, Skip & Jump

In 2015, three classically trained industrial designers had a question - was there a universal language to making?

The Hop, Skip and a Jump team drove 14,000 kilometers as part of the Mongol Rally through 16 countries in search of an answer to this question.

PROMOTIONAL VIDEO AND GRAPHICS FOR CROWDFUNDING CAMPAIGN.

Finding the language of making.

If you're unfamiliar with the rally, think of it as a modern-day Cannonball Run.

It spans across parts of Europe and Asia every summer. It's run by an organization called The Adventurists and is essentially a choose your own adventure style journey from Goodwood (UK) to Ulan Ude (RUS) via Mongolia.

Yet, aside from the first golden rule of having fun, the main aim is to raise money for charity.

CAMPAIGN GRAPHICS AND VIDEO PRODUCED IN TRANSIT.

Taking the road less traveled.

Since, none of the team spoke any languages other than English that would help along the way.

Crossing the border of 16 countries would require an agile approach to planning and re-planning on the fly.

As design professionals this approach dovetailed seamlessly with their strong desire to apply design thinking and doing in an attempt to prompt novel conversations.

My role involved producing a digital campaign for this project on the road with limited internet connectivity, including marketing, documenting video / photographic content for online engagement.

Making it to Mongolia.

So what did we learn:  

That a humble act of combining English and Japanese engineering can go along way (14,000km to be exact - R.I.P Chuckle Bus), telling an interesting story can often open previously shut doors (looking at you Turkmenistan) and help in opening wallets to the tune of A$8,785 in contributing towards a worthy cause.

As for the universal language to making question that was posed at the beginning, we continue to reflect on it. Since, we never got a solid answer.

Maybe when we do, that will be the end of us. Bye bye. Time for the farewell tour.

But one thing we do know for sure, life would not be as joyous had we not decided to look for it in the first place.

Media

Instagram (check the journey and witty captions)
Pozible (steal our crowdfunding strategy)
Get Sponsorships (a brief write up on the sponsorship efforts)

Contributors

Wil Campbell
Simone Steel

Sponsors

Gondwana
GlobalFSD
Juju Cup
K.W. Doggett
3D Printing Systems
Priceline Maryborough

Supporters

Ross McCutcheon
Kylie Wickham
Xisca Mairata
Bronwen & Peter Haywood
Shanti Sumartojo
Summer Howarth
Daniel Bennett
Amy Haywood
Yvette King
Sarah Jane Haywood
Daniel Maffei
Malcolm Campbell
Emma Gale
Anna Lanigan
Helena Steel
Kerry Taylor
Kelly Spice
Andrew Lejcak
Jem Freeman
Tim Denshire-Key
Imran Shamsul
Clare and Steve Desira
Simon Madden
Russell Seymour
Jessica Bird
Ling Duong
Jaidev Soin
Owen Davies
Will Dayble
Tamsien West