Riding at the heart of the city.
It feels like the Melbourne Bike Share Scheme had been around forever. But a lot has changed since the early 2010’s when it was originally introduced to promote cycling in the inner city.
In an effort to keep up with the times—and better reflect and integrate their offerings — it had a digital facelift.
Designed to get more people riding.
We knew people using the service had some particular questions in mind. What’s the quickest way to get from here to there? How do I discover more in the city?
The job was to get more people to stick around and discover mindful solutions to whilst out and about.
We brought the “Cycle and Activity” categories to the forefront. These new routes invite users to dive further into mindful living and create opportunities to highlight what Melbourne Bike Share had to offer.
Value at every turn.
The updated app interface aimed to introduce a more integrative function with local business and experiences to provide a more rewarding experience for rider and a value add over alternate forms of mobility.
Elevate the riding experience.
From there, I worked with the City Of Melbourne Innovation team to expand their product offering to SMBs, allowing companies to facilitate and manage their own listings directly with their customers in the app.
At the end of this project, I handed off a complete series of design files for the product suite for their newly-hired internal teams to run with.
In 2019 the Victorian government sunset the scheme due to viability issues and the rising cost of maintenance for the docked bike share service.