The healthiest pillow on the planet.
In 2004, Lone + Andrew Lawson entered the sleepwear world.
Not getting the right amount of sleep with a growing family was ruining their lives and they were ready to reset how they slept. The problem was that out of the options available to them, medical interventions was too costly and traditional sleep options didn't fit their needs.
So they set out to create the option they wished they had.
Reinventing pillow talk.
Fast forward to 2020, Posture Form at the time had existed for several years, but required some revitalization to appeal to a consumer audience so they could grow from their wholesale roots.
In an effort to keep up with the times—and better reflect their offering—they rebranded to Posture Form. Next on deck was their marketing strategy, which aimed to influence Australians to do themselves a favour by sleeping on a corrective postural pillow.
Teamwork makes the Dreams work.
Variety is the spice of life, it’s also what keep people coming back.
As part of developing the strategy, I developed a variety of potential applications and artwork for digital and print mediums to be utilized across several different platforms.
My involvement involved developing aligned content for the campaign that would live primarily on Instagram and Facebook.
The proof is in the pillows.
Since implementing the 2020 marketing campaign the client has experienced a successful return on investment with sales of the primary pillow product showcasing a 35% increase from the previous financial year.
Thanks to Sam, we found it difficult to actually keep up with the demand.
– Lone Lawson - Posture Form Pillows